Millennials are the new target demographic for Bluegreen Resorts.



Bluegreen CEO Shawn Pearson says his company are attracting more and more millennials seeking good quality, unique experiences and value for money.

Pearson says that this is a fantastic business and Bluegreen offer a great product. They own 69 resorts and provide a unique experience at every destination. Pearson said, “we really capture the local flair and for people that want to have a unique experience we offer all kinds of opportunities within our system”. 

Pearson was asked, whether millennials are buying timeshares. He replied, “I think what’s Read more